Running the weekly
content operation.
Documented content and distribution operations for a confidential US HR consulting brand.
The problem.
The founder’s expertise drove the brand, but publishing depended on her performing the execution across channels. The operation needed a consistent process around that expertise.
The assignment was to carry an agreed content direction through email, newsletter publishing, video metadata, and social distribution using the brand’s documented standards.
The system.
- DirectionFounder expertise
- PrepareBrand SOP
- PublishChannel formats
- DistributeScheduled delivery
What I changed.
Translate the SOP into repeatable execution
I prepared and scheduled Flodesk newsletters, managed Substack formatting and cadence, and applied the required voice and caption structures.
Connect the distribution work
The workflow included YouTube descriptions and metadata, Metricool scheduling, short-form repurposing, and podcast-launch preparation.
The result.
A repeatable weekly content operation supported the founder’s client work. This case represents operational ownership and earlier experience alongside the primary engineering portfolio.
The client’s identity and internal material remain private.
Let’s take
a look.
Tell me what you’re trying to do, which tools you use, and where you’re getting stuck.
Book a conversation adedoyin.bakared@gmail.com