Content Operations
A US-based HR consulting brand needed consistent publishing across email, newsletter, YouTube, and social, without the founder touching any of the execution. Client name withheld under NDA.
The founder was the brand: a consultant with three decades of expertise and a sharp point of view. But every piece of content depended on her personally executing it, which meant publishing happened in bursts and then went quiet for weeks.
The brand needed an operator who could take a content direction and run the entire distribution machine: email, newsletter platform, YouTube metadata, social scheduling, and short-form repurposing, all in a consistent voice following a strict brand SOP.
A complete content operation running weekly across every platform while the founder stayed focused on client delivery. The engagement proved the model: one operator, one SOP, every channel covered.