Funnel Build + CRM Integration

A lead qualification machine for a business coaching firm.

The Goldhill Group helps entrepreneurs scale and exit their companies. They needed their website to stop being a brochure and start qualifying leads automatically.

Client

Jonathan Goldhill, The Goldhill Group

Engagement

Full web build + CRM systems

Stack

WordPress, ActiveCampaign, PHP

The problem.

There was no automated system connecting website traffic to the CRM. Every lead arrived raw and had to be managed manually. There was no way to tell a serious prospect from a casual browser without a discovery call, which meant Jonathan was spending call time on unqualified leads.

The site itself also needed rebuilding: new pages, mobile optimization, and form infrastructure that could feed structured data into ActiveCampaign instead of a plain inbox.

What I built.

Full WordPress website build with WPBakery including 14+ content pages
7Ps Business Health Assessment funnel with three scored result pages (People, Process, Profit)
Contact Form 7 integrated with ActiveCampaign through a custom PHP webhook
Lead scoring model using ActiveCampaign custom fields and tags
Behavioral segmentation routing leads into different nurture tracks based on assessment results
reCAPTCHA v3 implementation to kill bot submissions
Re-engagement email sequences for dormant contacts
Mobile JS optimization and cross-device testing

The stack.

WordPress WPBakery Contact Form 7 ActiveCampaign Custom PHP reCAPTCHA v3

The result.

A fully automated lead qualification system. New contacts are tagged, scored, and segmented the moment they submit the assessment, then dropped into the right nurture sequence with zero manual intervention. Jonathan only talks to leads that have already qualified themselves.