Platform Migration + Launch

Migrating a list off Wix and waking it up.

The Re*Source brand had close to 500 subscribers sitting in Wix Ascend, a platform not built for serious email marketing. They had not been emailed properly in a long time.

Client

Sarah Poet, Re*Source / Heartland

Engagement

Migration + email retainer

Stack

Kit, Wix Ascend, ManyChat

The problem.

Wix Ascend is a website tool with email bolted on. No proper sequencing, weak automation, limited segmentation. The list of roughly 490 subscribers needed to move to Kit without losing anyone, and then it needed to be re-engaged carefully after a long silence.

On top of the migration, the brand had an Instagram ManyChat integration pointing at an old handle, quietly breaking a lead source nobody had noticed.

What I built.

Full subscriber migration from Wix Ascend to Kit with tags and segments intact
Five-email re-engagement sequence reintroducing the brand voice
Open rates of 41 to 47 percent across the campaign, confirming a healthy engaged list
Full list audit and campaign performance analysis
Two-email launch sequence for the Re*Source offer
ManyChat Instagram integration fix, updating automation to the current handle
Month-two strategy document covering offer architecture findings

The stack.

Kit Wix Ascend ManyChat Email Strategy List Hygiene

The result.

The list landed in Kit intact and woke up at 41 to 47 percent open rates. The analysis also surfaced the real finding: engagement was never the problem, offer architecture was. That insight reshaped the next quarter of strategy.