← All work

Moving a subscriber list
from Wix to Kit.

A Wix Ascend to Kit subscriber migration, re-engagement sequences, and a repaired ManyChat lead source.

Client / context
Sarah Poet / Re*Source / Heartland
My role
Platform migration & email operations
Stack
Kit / Wix Ascend / ManyChat

The problem.

The subscriber list needed to move from Wix Ascend to Kit with its tags and segments intact. After a long pause in sending, migration also needed a careful return to communication.

A ManyChat integration still pointed at an old Instagram handle, leaving another break in the lead journey.

The system.

FIG. 08 / RE*SOURCE / HEARTLAND / SIMPLIFIED FLOW
  1. AuditSubscribers & tags
  2. MigrateWix → Kit
  3. ReconnectManyChat lead source
  4. Re-engageEmail sequence

What I changed.

Preserve subscriber context

I migrated the list into Kit and carried across tags and segments, then audited the destination data.

Repair the incoming lead path

I updated the ManyChat integration to the current Instagram handle so the automation matched the live account.

Restart communication with a sequence

A five-email re-engagement sequence reintroduced the brand, followed by launch emails and a strategy document informed by campaign analysis.

The result.

Kitnew email platform
Tagscontext retained
ManyChatlead source repaired

The subscriber list moved into Kit and resumed communication through a deliberate re-engagement sequence. The engagement also surfaced offer-architecture questions for the next stage of work.

From the client.

Original client recording · Sarah Poet / Re*Source / Heartland

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